From 1 March 2026, Comwell Hotels will change its supplier of guest products at all hotels in the chain. In future, shampoo, body wash and hand soap in hotel rooms will come from the Danish brand Humdakin.
At the same time, Humdakin products will become part of the range in Comwell's physical hotel shops, so guests will have the opportunity to take the experience home with them.
The Danish brand Humdakin was chosen because its Nordic design, calm colours, high quality and focus on sustainability match Comwell's image and the experience the chain wants to give its guests. The aesthetics and scent universe of the products contribute to a calm and cohesive atmosphere in the rooms and support the feeling of well-being and a good night's sleep.
“Humdakin strikes exactly the balance we have been looking for. The products have a strong Nordic expression, a calm aesthetic and a clear sense of responsibility that fits naturally into Comwell's universe. For us, it's all about the overall experience in the room, from design, quality and scent to the atmosphere that guests encounter, and Humdakin supports the look and feel we want to convey," says Linn Evensen Nielsen, Brand Manager at Comwell Hotels.
Humdakin is B Corp certified and has a proven track record of responsibility and transparency – a natural match with Comwell's focus on sustainable operations and conscious choices in the overall guest experience.
Humdakin is a Danish, family-owned brand founded in 2016 and is now represented by international retailers such as Illums Bolighus internationally and Selfridges in London. The brand is known for its consistent Nordic aesthetic, high quality and focus on responsible production.
The collaboration between Comwell Hotels and Humdakin is a multi-year agreement that will continue to evolve. The product range will be updated seasonally and will include special editions, for example in connection with Christmas, so that the guest experience is constantly renewed.
Humdakin replaces Comwell's previous supplier of guest products and will become an integral part of the experience across the chain's hotels.
For further information, please contact:
Mette Christiansen Barnes
PR & Communications Manager
Comwell Hotels
+45 31106080
About Comwell Hotels
Comwell is a Danish-owned, nationwide hotel chain with hotels throughout Denmark, as well as ODEON in Odense and Centralværkstedet in Aarhus. Comwell has been operating meeting and conference hotels for over 55 years and has won several awards for its meeting, service and food concepts over the years.
Comwell was the first to introduce Danes to the modern meeting package back in 1969. Today, this is still Comwell's core business. Comwell also caters for training and course programmes, workshops, job interviews, board meetings, exhibitions and events, and has approximately 2,500 rooms and 320 meeting and conference rooms at its disposal.
Danish-owned hotel group Comwell Hotels is expanding its portfolio with a new high-end hotel in the centre of Copenhagen. In the iconic Panoptikon Building on Vesterbrogade 5 - right next to Tivoli Gardens and Copenhagen Central Station. Comwell will establish a modern hotel featuring 190 rooms, a restaurant, café and a rooftop bar with panoramic views over the city.
Last night, Comwell Hotels lifted the trophy for Best Hotel Chain 2025 at the prestigious Danish Travel Awards, which took place at Wallmans Cirkusbygningen in Copenhagen. The award is based on a nationwide consumer survey conducted by the analysis and consulting firm EPINION, in which a panel of 3,000 Danes assessed their experiences with the country's hotel chains.
Comwell Kolding is in the midst of an extensive facelift of the hotel's theatre hall, which for decades has been the setting for major conferences, events and corporate parties in the Triangle Region. The renovation means that the hall will be ready in a new and modern version with updated materials, light-coloured flooring and newly painted walls and ceilings – and will thus be able to accommodate everything from congresses and conferences to parties and shows with up to 1.000 guests.