From 1 March 2026, Comwell Hotels will change its supplier of guest products at all hotels in the chain. In future, shampoo, body wash and hand soap in hotel rooms will come from the Danish brand Humdakin.
At the same time, Humdakin products will become part of the range in Comwell's physical hotel shops, so guests will have the opportunity to take the experience home with them.
The Danish brand Humdakin was chosen because its Nordic design, calm colours and high quality match Comwell's image and the experience the chain wants to give its guests. The aesthetics and scent universe of the products contribute to a calm and cohesive atmosphere in the rooms and support the feeling of well-being and a good night's sleep.
“Humdakin strikes exactly the balance we have been looking for. The products have a strong Nordic expression and a calm aesthetic that fits naturally into Comwell's universe. For us, it's all about the overall experience in the room, from design, quality and scent to the atmosphere that guests encounter, and Humdakin supports the look and feel we want to convey," says Linn Evensen Nielsen, Brand Manager at Comwell Hotels.
Humdakin is a Danish, family-owned brand founded in 2016 and is now represented by international retailers such as Illums Bolighus internationally and Selfridges in London. The brand is known for its consistent Nordic aesthetic and high quality.
The collaboration between Comwell Hotels and Humdakin is a multi-year agreement that will continue to evolve. The product range will be updated seasonally and will include special editions, for example in connection with Christmas, so that the guest experience is constantly renewed.
Humdakin replaces Comwell's previous supplier of guest products and will become an integral part of the experience across the chain's hotels.
About Comwell Hotels
Comwell is a Danish-owned, nationwide hotel chain with hotels throughout Denmark, as well as ODEON in Odense and Comwell Centralværkstedet in Aarhus. Comwell has been operating meeting and conference hotels for over 55 years and has won several awards for its meeting, service and food concepts over the years.
Comwell was the first to introduce Danes to the modern meeting package back in 1969. Today, this is still Comwell's core business. Comwell also caters for training and course programmes, workshops, job interviews, board meetings, exhibitions and events, and has approximately 2,500 rooms and 320 meeting and conference rooms at its disposal.
Comwell Hotels has once again been named Best Hotel Chain in Denmark at the Danish Travel Awards 2026. The Danish, family-owned hotel chain repeats last year’s success in an award based on consumers’ own experiences.
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