The Danish-owned hotel chain Comwell Hotels has just published its ESG report for 2024. The report is based on a double materiality assessment, which helps support strategic priorities across both operations and the value chain.
“In 2024, we worked on waste sorting and continued to invest in energy efficiency. Both the initiatives visible to guests and the work we do behind the scenes form part of our ESG work,” says Mai-Britt Jensen, HR & Sustainability Director at Comwell Hotels.
ESG embedded in the business strategy
ESG has been an integral part of Comwell’s business strategy for several years, with support from both the Board of Directors and Group Management. Through the 2024 report and the double materiality assessment, Comwell has further strengthened its strategic foundation and clarified which ESG topics are most material to the business and Comwell’s stakeholders.
The assessment – conducted in collaboration with external advisers – supports strategic priorities and ESG reporting.
Concrete initiatives across operations and the value chain
In 2024, Comwell worked on initiatives including waste sorting and continued to invest in energy efficiency. Some initiatives are visible to guests, such as plant-rich dishes, waste sorting and Comwell’s tapwall systems.
Others take place behind the scenes, such as a new Code of Conduct and closer supplier collaboration.
Comwell also joined the Science Based Targets initiative in 2023.
Focus on well-being, talent and inclusion
Employee well-being and development also remained a strong focus at Comwell in 2024. Among other initiatives, the chain expanded its internal training programmes with a new Talent Academy, supplementing its Apprentice Academy and the two internal programmes, Green Chef and Green Hostmanship.
In addition, the hotel chain worked on diversity and inclusion, joining Dansk Erhverv’s Diversity Pact and the Danish government’s Ungeløftet initiative.
“Our employees are at the heart of Comwell. We believe that job satisfaction, well-being, psychological safety and professional pride are essential to putting our ESG work into practice,” says Mai-Britt Jensen.
Collaboration on ESG
Comwell’s ESG work includes collaboration with suppliers and partners, alongside employees’ work in day-to-day operations. The chain therefore works to engage suppliers, guests and partners in its ESG initiatives.
“In 2025, we will focus even more on close supplier collaboration and work on our updated Code of Conduct,” Mai-Britt Jensen concludes.