The Danish family-owned hotel group is changing the composition of its commercial management team. The change is intended to simplify the management structure and strengthen the execution of Comwell’s existing strategy.
Comwell Hotels is making an organisational change to its commercial management team. As a result, Commercial Director Michael Hansen, Sales Director Peter Hansen and Head of Marketing Mette Broløs will be leaving their positions.
The change forms part of Comwell’s continued development and is intended to create a simpler management structure for the group’s strategic priorities.
“We have already set a clear strategic direction for Comwell. The focus now is on strengthening execution so that we can achieve our goals and ambitions for growth and development. We need to simplify, improve and strengthen our commercial efforts, and we believe this requires a different mix of profiles and competencies for the next phase of our work,” says Peter Schelde, CEO of Comwell.
Sales and marketing remain key functions within the group and play an important role in delivering the strategy.
A plan is in place for the next phase of Comwell’s commercial work, and a new Commercial Director will be appointed. Comwell will provide further information about the future organisation as soon as possible.
About Comwell Hotels
Comwell is a Danish family-owned, nationwide hotel chain with hotels throughout Denmark, as well as ODEON in Odense and Comwell Centralværkstedet in Aarhus. For over 55 years, Comwell has been operating meeting and conference hotels and has won numerous awards over the years for its meeting, service and dining concepts.
Comwell was the first to introduce Danes to the modern meeting package back in 1969. Today, this remains Comwell’s core business. Comwell also caters for training and course programmes, workshops, job interviews, board meetings, exhibitions and events, and has over 2,500 rooms and 320 meeting and conference rooms at its disposal.
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