How Does Your Choice of Venue Affect Employees’ Perceptions?
What Does Your Choice Say to Potential Talent?
Kick-Offs and Onboarding as Markers of Company Culture
When the Surroundings Become Part of the Story
Summary
Where you hold your next conference, kick-off or seminar sends a message. To your employees, new talent and the business partners attending. The setting says something about who you are as a company and shows that you invest in your employees. It demonstrates to the outside world that you take your own ambitions seriously.
At Comwell Hotels, we have seen how the right conference hotel can reinforce a company culture and help set a new direction for an organisation or business.
Employees notice where a company chooses to bring them together. Without going into detail, we can all picture a run-down conference room – and it sends a message. A carefully chosen venue with inviting spaces, good food and professional service sends a very different one.
It is not about choosing the most expensive option. It is about choosing the right one. A place that shows the company values the time its employees...
Employer branding does not just happen on LinkedIn and careers pages. It also happens through the stories employees tell when they get home. “We had our strategy seminar in Copenhagen at Comwell Copenhagen Portside” sounds rather different from “We sat in meeting room B at head office, then had pizza delivered in the evening.”
When your employees share photos and moments from an event at Comwell, the experience also becomes part of how the outside world sees your company. At Comwell Hotels, we create professional and inviting settings with a focus on the surroundings, food and the overall meeting experience – settings that employees want to share and that you, as a company, can hopefully be proud to be associated with.
In other words, Comwell Hotels can help support your employer branding.
Two types of events in particular can have a significant impact on employer branding: the annual kick-off and onboarding new employees. The kick-off sets the tone for the year and is often the one occasion when the entire organisation comes together. The setting should reflect your ambitions.
Onboarding new employees in a professional external setting sends a clear message from day one that the company takes development seriously. It is an investment that pays off through faster integration and lower early employee turnover.
At Comwell Hotels, we can tailor both types of events with a focus on the experience participants take away with them. Our MeetingDesigners help create a programme that combines professional development with the sense of connection that emerges when people come together in inspiring surroundings.
Several Comwell hotels are set in surroundings that create an experience in their own right. Comwell Holte, with its inviting walk-and-talk routes, Comwell Kellers Park by Vejle Fjord and Comwell Rebild Bakker amid the natural surroundings of North Jutland are just three examples of settings that offer a break from the everyday and create space for new perspectives.
For employees, it is more than just a meeting. It is an experience that strengthens their sense of belonging to the company.
Your choice of venue is an often-overlooked aspect of employer branding. The settings you choose for conferences, kick-offs and onboarding send a message to employees and potential talent about your company’s ambitions and culture. At Comwell Hotels, we offer professional and inviting settings across Denmark, with more than 350 meeting and conference rooms, dedicated MeetingDesigners and a level of quality that reflects companies that invest in their people.
Comwell Hotels has once again been named Best Hotel Chain in Denmark at the Danish Travel Awards 2026. The Danish, family-owned hotel chain repeats last year’s success in an award based on consumers’ own experiences.
Most companies book conferences reactively. A need arises, venues are researched, quotations are requested, and the event is planned within the time available. The result is often higher prices, fewer options and more stress for the person responsible for planning.
There is a better approach. By mapping out your meeting and conference needs in an annual calendar and booking strategically, you can secure better rates, access to the most sought-after dates and more predictable budget management.
You have been planning for three months. The programme is ready, the participants are confirmed and the meeting rooms are booked. Then a speaker calls to cancel. Or your participant numbers double because senior management has invited an additional department. Or the technology fails 30 minutes before the meeting starts.
